Every Trip You Take, Will.I.Am is Watching You


Monday night at the Esquire Apartment at Soho Mews, Will.I.Am of The Black Eyed Peas hosted the launch of MASSIVEGOOD, an initative dedicated to fighting HIV/AIDS, malaria and tuberculosis in one fell swoop. The program encourages anyone taking a trip—buying a plane ticket, reserving a hotel room, or renting a car—to make a $2 contribution toward global health crises. “I’ve done my thing for these causes in the past,” said Will.I.Am, who wants people to donate every time they travel. “In the next couple years” he would like this charity to be a part of  “all major airlines, car rental companies, and hotels.” He also hopes that people will begin to make their travel choices based on companies that support the cause. “People need to know that $2 here and there while you’re traveling can do massive good for people in need.”

Attendees previewed the first organization’s first non-fiction film, directed by Spike Lee. Called Masterpiece, the film focuses on ideology over plot and stars Mary J. Blige, Samuel L. Jackson, Susan Sarandon and author Paul Auster. Doing their best to make every moment count, as the party was in full swing, Will.I.Am and South African singer Yvonne Chaka Chaka took to a  recording studio adjacent to the event space, recording and producing music that will become the MASSIVEGOOD campaign song. The song doesn’t yet have a name—”One vacation for man, One vacation for mankind is still available.”