Paris Obsession: Viktor & Rolf Stick it to You

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Published January 29, 2009

Tape on the back of your shirt can be a young boy’s nightmare. But on the front? Genius! Leave it to Viktor & Rolf to create Do-It-Yourself luxury in something as simple and playful as a masking tape sweatshirt with the word “Monsieur” on it. I fear I might constantly try to peel it off—but I’m hopeful others might do the same. How could the objects of your affection—curious devils that they are—resist pulling off that extra layer? I think I just found my new party T.