Salvatore Ferragamo

Salvatore Ferragamo gets a remix. Under the stewardship of designer Massimiliano Giornetti, the Italian house has captured a new audience of young women and men with a quiet storm of followers growing from season to season. With womanly elegance and grown-up chic as the watchwords in fashion right now, Giornetti has taken Ferragamo’s historic vocabulary and shaken it up. Pinstripes and Prince of Wales checks appear on sharp suits for Fall, and the house’s signature scarf prints become dresses worn with a simmering but elegant sexuality for Spring. “I’m sending a message to the consumer about what I think is important,” says Giornetti. “There’s a lot coming from the street. What I love about fashion is that fashion lives with the people, with the consumer, every single day. It’s thanks to your style, your personality, and even your body, that the clothes become alive.”