In His New Fashion Film, Henry Holland Goes Dutch with Pixie Geldof

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Published February 22, 2011

Henry Holland has always embodied the cheeky and eccentric youthful cool of London fashion, and his “Braziliantly” executed debut fashion film perfectly captures his spirit. Made in association with British Vogue Art Director Jaime Perlman’s fashion film platform Test, the film features Holland and Pixie Geldof as “Cock and Hen” presenters on a QVC-style shopping channel. To an infuriatingly catchy soundtrack, they beam their pristine pearly whites like secondhand car salesmen, all raised eyebrows and suggestive pouts.

“I wanted to make a fashion film that was transparent to the end desire to sell clothes,” explained Holland after the film’s exclusive screening party in the London environs of the House of St. Barnabus off Soho Square. “The idea of QVC was perfect, as it allowed us to inject humor whilst still allowing us to show the collection.”

What else would one expect from Henry? Even when playing with granny chic, his “Hawt Couture” Fall/Winter 2011 collection offers disco-bingo playsuits in bright candy colors and subtly ‘60s-inspired cuts that make even the accompanying gaudy hoop earrings appear stylish.

“We started with a bespoke heritage tweed, and the kind of women you associate with this fabric tend to be older. We had fun playing around with traditional ‘granny’ pastimes, hence the bingo and crochet references,” he continues.

The clear star of the show, however, is the porcelain-spotted Great Dane discovered by set designer Gary Card. With its doubly quizzical and leering expression, the mutt captures Holland’s devilishly self-mocking style wonderfully.