Greg Lauren Creates a Scent for Barneys New York

Published October 25, 2013

Greg Lauren is a jack of many trades. He was first a painter, then a fashion designer, and most recently he has found himself in the business of making us all smell good. As a part of Barneys New York Designer Fragrance Collection, Lauren teamed up with chemist turned renowned perfumer Ralf Schwiegerto create a new scent. The worn, rustic, and personal aesthetic that permeates much of Lauren’s clothes, and the nostalgic impressions that characterize his artwork, also find life in the production of his new fragrance. In this limited edition of 3,000, no two bottles are alike. Each bottle is strewn about with scratches, imperfections, serendipitous paint splatters, and a superimposed tape label that reads in handwriting: “Greg Lauren.” While it looks more like a repurposed bottle that might hold a toxic solvent in someone’s art studio, its contents are quite the contrary. Lauren’s newly crafted scent boasts a mixture of tonka beans, vanilla, and marine notes and works well for both men and women.


GREG LAUREN FOR BARNEYS NEW YORK IS AVAILABLE NOW ONLINE AT THE BARNEYS WEBSITE.