Capture: Fashion Idolatry

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Published January 14, 2011

 

For the entrance to his Pitti Uomo show in Florence last night, women’s guest designer Gareth Pugh took fashion idolatry to a new level, with altar-esque statues and candles. Pugh continued the religious experience inside, with a large-scale video presentation of his sculptural designs (one called to mind a praying mantis), all to the beat of thumping techno. Pugh collaborated again with fashion filmmaker Ruth Hogben, who created a short film for the event “inspired by religious iconography and Florentine opulence” [below]. We felt quite a bit of both.