Public Excess: Anna Dello Russo x H&M

Published May 3, 2012

ABOVE: ANNA DELLO RUSSO. PHOTO COURTESY OF NOA GRIFFEL.

Fashion editors comb through arsenals of accessories to find their favorites and make them our favorites, but why not trust their discerning eye to conceive the pieces themselves? This seems to be what H&M was thinking—today they announced their latest collaborative collection with industry authority Anna Dello Russo. This fall, Dello Russo will create an “over-the-top” accessories collection for the fast-fashion retailer. A Vogue veteran, Dello Russo served as a fashion editor at Vogue Italia for twelve years, followed by a stint as Editor-in-Chief at L’Uomo Vogue, and her current position as Fashion Director at Large for Vogue Japan.

While H&M has invited a plethora of high-end guest designers (and one soccer player), Dello Russo is the first fashion editor to work with the Swedish brand. The evolution seems like a logical consequence of the increasingly grassroots nature of fashion, with internet publications and bloggers (for whom Dello Russo is a favorite) often determining and propelling trends. Dello Russo’s line is “a celebration of excess, fantasy, and decoration,” says H&M Creative Advisor Margareta van den Bosch. The collection will be available October 4 and will feature jewelry, sunglasses, shoes, and bags.