Y-3’s Tin Anniversary
2003 was an eventful year for contemporary fashion. Alexander McQueen launched his signature skull scarf, Barney’s bought Proenza’s F/W 2003 debut collection, and Adidas teamed up with Yohji Yamamoto to create Y-3. To celebrate its first double-digit anniversary, Y-3 is releasing a limited-edition monograph 10 Years of Y-3: The Book, which tracks the label’s evolution through campaigns, runway shots, and behind-the-scenes photos.
Yamamoto and the sportswear brand first collaborated on a limited collection of footwear in 2001. “We just wanted to borrow some ‘three stripes’ trainers,” the designer told us earlier this year. “In Japan, the three stripes were everywhere.” Yamamoto was convinced Adidas would decline. “We started discussing with their designers how the sportswear of the future would look and decided that we would need high-tech fabrics, bright colors, and fashionable silhouettes: in short, everything the full-price prêt-à-porter collections had,” he explained.
Alas, 10 Years of Y-3: The Book will not be for sale. Instead, the 2000 copies will be sent to Y-3’s friends and supporters. It will also be on view online and in every Y-3 boutique (like the one next door to Interview in SoHo).
