Now Entering Rafaello & Co., the Crown Jewel of the Diamond District
With clients ranging from Jay-Z to the Saudi royal family, Rafaello & Co. is behind some of the best bling around. We went to 47th Street to appraise it for ourselves.
“My family’s been on this street since the early ’90s, and we’ve built a brand,” says Gabriel Jacobs, one of the shop’s founding jewelers. “Most of the block caters to women’s jewelry. But we don’t do that. We cater to every person and genre.”
“Swizz Beatz is one of my most sophisticated clients,” Jacobs says. “He once sent me Andy Warhol’s portrait of Muhammad Ali and said, ‘I want this on a chain.’ Anybody else would probably put diamonds on it and stuff, but no, I had a hand painter do it in enamel on a gold plate. It was fucking amazing.”
“The most expensive pieces I’ve ever made were for the royal family of Saudi Arabia,” Jacobs says. “They invited me over there, and I stayed there for like a month. I took care of maybe 15 or 20 princes and princesses.”
Model: Yves B. Golden
Makeup: Grace Ahn using Dior Backstage Foundation at Julian Watson Agency
Prop Stylist: Alis Atwell
Casting: Michele Mansoor
Photography Assistant: Will Matsuda
Fashion Assistant: Brittany Lovoi
Manicure: Holly Falcone using Swarovski at Art Department
Post-Production: Art Works Post Production
Special Thanks: Gabriel Jacobs, Rafaello & Co.