Listen to Max Mara!




Leave it to MaxMara to bring animal skin to wood-paneled electronices.

Sportmax, a division of MaxMara, invited artist Sebastien Agneessens to create MMIX, a white-walled performance environment that very fashionably emphasizes volume and light. The first event was a live performance by Agneessens and Kyle Fischer, for which they designed six musician speakers made of replicated zebrawood—an endangered species. The performances incorporated field recordings by the late musicologist Alan Lomax, who traveled the US to capture the sound of indigenous cultures and nature. On November 12, dancer and choreographer Jodi Melnick danced in the space. Ballerina Andrea Miller is up next, on December 10. No animals will be harmed in the making of this live performance.

The installation is on view through December 10. Sportmax is located at 450 West Broadway, New York.