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New Next New York

ADEAM

DESIGNER: Hanako Maeda

FOUNDED: 2012

CV: Studied art history at Columbia University; interned at Vogue, among others; vice president for the Japanese fashion house Foxey in Tokyo.

INSPIRATION: Traditional Japanese culture and New York urban sensibilities.

GREATEST ACCOMPLISHMENT: Designing the costumes for the New York City Ballet’s 2015 Fall Gala.

GOAL: I’d love to collaborate with legendary Japanese artist Yayoi Kusama.

SIES MARJAN

DESIGNER: Sander Lak

FOUNDED: 2016

CV: Born in Brunei, raised in Holland, studied at Artez, in Holland, and received his master’s from Central Saint Martins, London, in 2008.

AREA STUDIO

DESIGNERS: Beckett Fogg and Piotrek Panszczyk

FOUNDED: 2013 

CV: Beckett was born in Kentucky and went to the University of Virginia, where she studied architecture. Piotrek was born in Poland and raised in Holland, where he studied fashion design at the Artez Institute of the Arts, before working at Chloé in Paris. They met at Parsons while pursuing their master's.

BREAKOUT MOMENT: Being a part of the CFDA/Vogue Fashion Fund.

GOAL: We're always searching for ways to translate the design codes we have established into tangible concepts and daily wardrobes.  

MONSE  

DESIGNERS: Laura Kim and Fernando Garcia

FOUNDED: 2015

EDUCATION: Fernando studied architecture at the University of Notre Dame. Laura studied design at Pratt.

INSPIRATION: Ripped-apart menswear. Classic tailoring with a deconstructed perspective.

PHILOSOPHY: A sense of ease.

BREAKOUT MOMENT: Brie Larson wearing Monse at the Vanity Fair Oscar party in 2016.

GOAL: Happy and healthy growth in our team, healthy growth in our business, and to continue building a strong DNA for the brand.

CG

DESIGNER: Chris Gelinas

FOUNDED: 2013

INSPIRATION: My clients. Working directly with the women who bring CG to life.

PHILOSOPHY: To bridge the gap between technical innovation and classic conventions of femininity and luxury.

GREATEST ACCOMPLISHMENT: Being in the finals of both the LVMH Prize and the CFDA/Vogue Fashion Fund. It’s not every day you have the opportunity to personally show your work to Karl Lagerfeld or have Anna Wintour at your studio.

GOAL: To design and create transformative pieces that my clients covet.

ECKHAUS LATTA

DESIGNERS: Mike Eckhaus and Zoe Latta

FOUNDED: 2011

CV: Eckhaus—BFA in sculpture at Rhode Island School of Design; accessories design at Marc Jacobs; professor at Parsons and Pratt. Zoe Latta—BFA in textiles at RISD; textile designer for Opening Ceremony and Proenza Schouler, among others; professor at RISD.

PHILOSOPHY: “Simplexity.”

GREATEST ACCOMPLISHMENT: Opening a brick-and-mortar store in L.A. and meeting Cathy Horyn.

ALYX

DESIGNER: Matthew Williams

FOUNDED: 2015

CV: Nick Knight’s Showstudio; creative director and costume designer.

INSPIRATION: Living life.

GOAL: To keep going.

ALYX

COSMETICS: CHANEL, INCLUDING LES BEIGES IN HEALTHY GLOW FOUNDATION. HAIR: SHON/JULIAN WATSON AGENCY. MAKEUP: SALLY BRANKA/LGA MANAGEMENT. MANICURE: ERI HANDA FOR DIOR VERNIS/MAM-NYC. MODELS: MATILDA DODS/IMG, RINA FUKUSHI/WOMEN, MARJAN JONKMAN/NEXT, JESSIE BLOEMENDAAL/WOMEN, ULRIKKE HOYER/DNA, ELLEN ROSA/DNA, LORENA MARASCHI/NEXT. CASTING: SHAWN DEZAN/MICHELLE LEE CASTING. SET DESIGN: TODD WIGGINS/THE MAGNET AGENCY. DIGITAL TECHNICIAN: ERAN WILKENFIELD. SPECIAL THANKS: MILK STUDIOS.