Give Them Liberty or Give Them… A Line

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Published March 10, 2010

PHOTO BY THOMAS FORD

 

Today marked the Independence Day for fans of British fashion—the launch of the collaboration of heritage print brand Liberty and Target. The line wrapped around the store at Sixth Avenue and 42nd Street, and while the store moved customers through rapidly, there were almost a hundred people on line at any given moment. Amanda from Jacksonville had spent a half-hour online, the longest of anyone we spoke with, but she’d come out with a floral print bike. Amanda had spent an hour inside, but only because, “There are only five fitting rooms in there!”

Julie Alvarez, a Fashion Editor from Family Circle emerged from the store with eight full shopping bags. She’d come the first time around for the 8:30 press preview, and came back with two other editors for more. “Obviously it’s not silks, but it’s really good for the price.” Melina Kemph, a stylist for Nicki Minaj, Ludacris, and Usher, described the predicament the sale presented her: “I woke up to a text message from a friend asking that I cancel my lunch appointment and go shopping.” She was “crossing her fingers for cute socks.” She had a long line in front of her but planned to stay in the store shopping “until they kick us out.”

JULIE ALVAREZ, BACK FOR MORE. PHOTO BY THOMAS FORD