Lana Del Rey May Be Pouting for H&M

Published June 22, 2012

Her place in the music industry is a murky one, but Lana Del Rey established her caché in the fashion world some time ago, when Bill Gaytten chose her single “Video Games” as the soundtrack to the spring/summer 2012 Dior couture show. Since then, her résumé as an it-girl has exploded—she’s been fêted at swanky dinner parties, had a best-selling Mulberry bag designed in her name, made more soundtrack appearances at Doo.Ri, Etro, and Christopher Kane, inspired the runway styling at Dsquared2, and landed the covers of British Vogue and French Glamour, along with editorials in Vogue Japan, V, and i-D. Del Rey has never denied her obsession with aesthetics, which might explain her connection with the fashion set. As a brand, her next step seems natural: the starlet is now rumored to be shooting an ad campaign in New York for H&M. If the talk turns out to be true, Del Rey’s fashion cred may officially come to outweigh her cult popularity as a musician—which might be for the best, since the general public tends to know her only by her shaky SNL performance. Here’s hoping that LDR is pouting from a billboard near you some time soon.