We'll admit it: we're oddly transfixed by this ad for Hugo Boss's Hugo fragrance for men, starring Jared Leto. It's only 21 seconds long, and yet there's so much to unpack!  ARTICLE PUBLISHED: 06/03/11

Last night on Greene Street, Hugo Boss threw a party with two purposes: first, to celebrate its HUGO boutique there; and second, to honor the Young Collectors Council of the Guggenheim Museum.  ARTICLE PUBLISHED: 05/19/11

Berlin Fashion Week is not Milan or Paris, just as Merkel is not Berlusconi or Sarkozy.  ARTICLE PUBLISHED: 01/25/11

Caped dresses were the crusaders of Berlin's catwalks.  ARTICLE PUBLISHED: 07/13/10

Beyond the generic chirpy PR buzz generated by hired celebrities and talking heads, the fifth edition of Mercedes Benz's Fashion Week genuinely was something worth chirping about.  ARTICLE PUBLISHED: 07/07/09

Last week, Bastiaan treated the runways in Milan and Paris like a treadmill. He was everywhere. We wanted to get him talking before he hits New York; hence this questionnaire.  ARTICLE PUBLISHED: 01/29/09