Relativity Media and DeLeon Tequila hosted a well-attended and well-enjoyed premiere for the new film Limitless, directed by Neil Burger. Guests including stars Robert De Niro, Bradley Cooper, and Abbie Cornish, as well as Rachel Roy, Bee Shaffer, Russell Simmons, Jason Bateman, Justin Long, and many others packed in to see the film at Regal Cinemas Union Square, then journeyed to Buddakan for an after-party, featuring DeLeon Tequila cocktails, that lasted well into the night.