Exclusive Video Premiere: 'Lose Yourself to Jenny,' Kasper Bjørke


03/30/12

 

ABOVE: "LOSE YOURSELF TO JENNY," DIRECTED BY FLORENCE TETIER. ALL SHOES BY CHRISTIAN LOUBOUTIN, LEATHER HARNESS BY ZANA BAYNE, PINK DRESS BY CHRISTOPHER JOSSE.


"Jenny is generally bad news," explains Danish DJ and producer Kasper Bjørke of the titular girl in his new video, "Lose Yourself to Jenny." "She might seem like the right [girl], but she's not." 

We believe you, Kasper Bjørke. Jenny is an update on the Roxy Music album-cover-babe archetype, in rhinestone-encrusted Louboutins and leather harnesses. Needless to say, Jenny has no trouble seducing the camera, with her lacquered red mouth and lips, always slightly parted, the rippling sunlight reflected in her oversized sunglasses as she skips along the banks of the Seine. As the singer, Jacob Bellens, laments in the robotic chorus, "You don't want to lose yourself to Jenny/ You know that she will ask you all you've got/Afraid that she is worth every penny/Afraid that she will drink until you drop." With this girl, we'd advise you to get that pre-nup.

Directed by Florence Tetièr, with photographers Nicolas Coulomb and Florian Joye, stylist Clémence Cahu, and video director Julien Pujol, the low-res visuals make for an ode, not only to Jenny, but also to the quasi-glamorous simplicity of the earliest incarnations of the medium of the music video. Bjørke, who formerly worked in A&R and was responsible for the discovery and development of Oh Land, is now focusing both on studio work and his current album, which is split into two sides in the style of vinyl. "Lose Yourself to Jenny" is part of a four-song collaboration between Bjørke and his Danish singer-songwriter pal Bellens. "The songs with Jacob are generally about love," says Bjørke, who has worked with Bellens before. "On this album [entitled Fool], the songs are a bit lighter and possible more pop-y—it seems that maybe we are both in a better mood," Bjørke laughs.


FOOL IS AVAILABLE FOR PRE-ORDER NOW. YOU CAN DOWNLOAD THE SONG "MANSISTERS" HERE. FOR MORE INFORMATION ON KASPER BJØRKE, VISIT HIS WEBSITE.

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