Interview

Meredith Danluck's video for the Adam Kimmel presentation

Adam Kimmel: How the West was Redone
 
"I looked especially at Roy Rogers (The American cowboy actor and singer from the 40s  and 50s),  but his style is pretty fancy so  I toned it down with the Marlboro Man," explained Adam Kimmel about his recipe for modern westernwear. Kimmel prepared his spring collection on a road trip which took him all over the western states from Utah and Wyoming which he found "too cold for inspiration," down to Taos, New Mexico where he thrifted a bit before ending up at the ranch of the bull rider champion Rocky McDonald where Jim Krantz, the original photographer of the Marlboro Man cigarette ads, photographed Kimmel's collection on the local cowboys.  Video artist Meredith Danluck shot  Rocky and other riders in action as well. Kimmel's favorite pieces are the suits styled like cowboy shirts with piping details and crescent "smile" pockets. Jean jackets with leather flap pockets , faded old cowboy scarves and high waisted pinstripe pants with matching suspenders blend  in perfectly with the rest of Kimmel’s American workwear staples.