The Itty-Bitty Fendi Baguette

Now that our Market Directors are getting around to going through their holiday gifts, we’re universally obsessed with Fendi’s inventive little present: a teeny-tiny little USB key styled to look just like the iconic Baguette bag. We’ve been passing it around the office, to universal awws and delight: it’s adorable (just a little bigger than a quarter, pictured, and perfect for a haute-fashion Barbie doll), useful (2 gigabytes of memory), and innovative (because the cap is attached by the Baguette’s “strap,” you never lose it!). It may not be the flashiest end-of-year gift we’ve ever received—even from Fendi alone—but it’s the one that’s got us talking well into the new year.