As a fashion publicist and talent agent, Josh Reed noticed a trend among Hollywood’s leading men: an affinity toward baseball caps. Then it occurred to him, “What man doesn’t love baseball caps?” But stylish, sophisticated ones proved difficult to find. Now, two years later—and after many prototypes—Reed has introduced Gents (gentsco.com), a swanky new line of caps which, in addition to offering two dozen readymade designs, allows the more cap-savvy to customize their headwear with interchangeable colors, graphics, and monograms.