Tailor-Made: Bespoke Six Scents Line Celebrates Its Third Collection, with Tavi Gevinson in Tow

ALEXA ADAMS, TAVI GEVINSON, AND RAD HOURANI.
PHOTO COURTESY OF CARLY OTNESS/BILLY FARRELL AGENCY

 



While designer fragrances are now best known for filling up Sephora walls and duty-free shops, Six Scents aims at bringing back the "bespoke" nature of fragrances. Last Friday, Six Scents celebrated their third collection, featuring niche scents designed by six different fashion labels otherwise unable to create their own fragrances. At the party, all the disparate components finally came together with the various designers and filmmaker Alia Raza, who created films based on the scents, enjoying a few cocktails in the increasingly-perfumed 3 Legged Dog Center in New York. The project's unifying thread was the theme of "Childhood," a nod to this year's charity War Child International, which specializes in helping children affected by war.

A fitting match for the "Childhood" theme was Raza's story editor, the 14-year-old blogging wunderkind Tavi Gevinson. Poised beyond her years, Gevinson explained how she got involved with the filmmaking. "I had written a blog post where I had rewritten Lady Gaga's 'Telephone' video, jokingly.  And [Alia Raza] wrote to me about it: ‘I want you to help me with this story for this film I'm making.'" 

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May 2012

Fortunately, Gevinson wasn't taking the power of her blog too seriously. "Maybe I should be like, 'One day Tavi won the lottery!' And the Lottery can call me up and be like ‘That was a great idea.'"

For the designers themselves, the process of creating their own scents was a surprising one. Each designer had to fill out a detailed questionnaire about their past. Designer Alexa Adams, one-half of the duo behind Ohne Titel, enjoyed the process. "I love that it's multiple different designers and each person has a completely different idea—it's more personal." Fellow designer Rad Hourani explained his story behind the scent: "It was a great way to translate your vision to perfume... It tells the story of life. You smell baby powder for birth, then rose for love, then leather for sex, then musk, then incense to signify death." 

But many participants found that the line and the theme brought up unexpected memories. Hourani realized an unexpected connection to his scent. "When I used to go to the church as a kid, [incense] was such a strong smell that would make you feel pure and clean—and that smell really makes you feel cleansed in your spirit and body. It was a very strong smell from my childhood."


LEARN MORE ABOUT SIX SCENTS' SERIES THREE HERE.

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