PHOTO BY THEO WENNER

In the market for "streetwear for rich old men?" LimoLand might be just for you. It's how Jean "Johnny" Pigozzi's describes his vibrant, colorful menswear and accessories line, which launched in 2007 and just opened its first store in the Meatpacking District. "I was always interested in amusing clothes," Pigozzi told me. "I never wear very serious suits. I don't have to because I don't go to an office, so it's fine." Very much a man of the world, the Parisian-born Pigozzi travels between several continents, working as a designer, venture capitalist, photographer, and art collector.

Having sold in Colette, Dover Street Market and Land of Tomorrow—why did he decide to open up stateside? "New York is the capital of the world. This is the first store we had and I said, 'Let's do it in New York!' And then I want to do one in Los Angeles, and the next one after that will be in Hong Kong," Pigozzi told me when I asked why he set up shop here.