Chanel in Black and White

Nothing quite commands a crowd like Chanel, and last night's re-opening of the SoHo boutique was a packed house of marquee-ready celebrity names, industry veterans, and emerging faces. The stream of stars—like cover girl Blake Lively, Sarah Jessica Parker, Diane Kruger, Rachel Bilson, Liv Tyler and Clare Danes—was almost outshone by fashion's most-powerful. Grace Coddington chatted up Lynn Wyatt and Patrick Demarchelier posed with Petra Nemcova. But the most potent paparazzi fodder was Karl himself, who was flanked by the keepers (and builders) of the House of Chanel. Architect Peter Marino kept a close watch on Karl as they introduced the store, which was a collaboration of several artists. "In honor of Chanel No. 5 we commissioned four artists to do artwork for the brand. This black wall of old .45s is by a German, Gregor Hildebrandt," he said, pointing to the grooved wall next to where he and Lagerfeld held court. Sunglasses are accompanied by "Flying Eyeballs" by California artist Alan Rath, while the dressing room is lined with Robert Green textiles, and a light installation by Russian artist Peter Belyi arcs over the watch corner. "It's really a mixture of art and retail," Marino says.

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May 2012

"It's very hard to see how its really turned out, because I've been here all week," he says. "The store is very easy to circulate. I love doing stores this size, as opposed to the 30,000 square footer we did in London." In fact, out of the myriad Chanel boutiques he's helmed, this may be the most iconic. "This is only black and white. Normally we do a lot of beige, but we really stuck with the emblematic black and white for SoHo."

As the face of the revamped store, model Crystal Renn also stood by the Lagerfeld's side for the evening. "The store is gorgeous. Karl took these beautiful pictures of me for this beautiful evening. It's a huge honor, and tonight is a big night for me. The whole Chanel energy is fantastic. The Chanel family is like being old friends." She confessed, "All Chanel... it's like my dream."

A dream in black and white, as the majority in attendance stuck with Chanel's signature palette. Blake Lively, who walked hand-in-hand with Lagerfeld for most of the evening, bucked the trend in a bejeweled, purple and black sleeveless dress—and when the entourage headed for the door, the designer spotted the matching quilted bag and pulled it off the shelf to hand to the starlet. When you travel with the Kaiser, the world of Chanel is but an exquisite, double-C oyster.

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