Interview

Hosted at the Battersea Power station, Nike Football Plus launched an iPhone application designed to help you learn from football players (That's London Fashion Week football, not New York). It coincided with the lunch of Nike's new Vapor Superfly II, a new soccer shoe. Now an iPhone and sneaker launch might not sound like your cup of tea, unless Cristiano Ronaldo shows up to host. He settled in front of a large image of himself, wearing Nike and Armani jeans and two very big diamond earrings. The casual conversation covered what Ronaldo does to get ready for all those Armani underwear campaign ("I love to sing in the shower") and his predictions for the football season (he's "confident he will beat Barcelona and win the league"). The future is in his hands.

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Launch Mediaplayer »

What accomplishment can't be attributed to Prada? Rejuvenating Downtown New York after September 11? Check. Transforming South Korea with a one-of-a-kind variable structure designed by Rem Koolhaas? Double check!

The time is nigh for Prada to write its own dictionary using its own visual language, designed by 2x4 and encased in Prada's signature skin. Here we recount five defining moments in the history of the brand—which you can see in full in the new book, PRADA.

1.Prada, after all, made a certain bookishness cool throughout the 1990s. Peek the decade's definitive backpack.

2.Stacking tubes of leather like it's rubber? Just ask Prada.

3. Can we even count the statement shoes ? (Looks like 8 pairs, by our count.)

4. Amber Valetta visibly freezing? She did it for Prada for Fall/Winter 1997.

5. Our perennial favorite is Miuccia herself. What will she wear when she takes a bow?


PRADA is available now in PRADA boutiques nationwide.

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